A slew of edtech companies have recently announced plans to incorporate generative AI into their offerings, with company leaders increasingly touting the transformative potential of generative AI applications such as ChatGPT, GitHub Copilot and Stable Diffusion. Hype surrounding the technology has been steadily growing since the end of last year, but seems to have reached a fever pitch among edtech CEOs in recent weeks as they share developments ahead of the new school year. The promises are numerous, with CEOs from companies such as Coursera, edX, Pearson, and Anthology promising that generative AI technology will help their companies to offer better, more personalized experiences for learners and instructors.