We asked a range of education thought leaders—from academics, to investors, to journalists, to association leaders, to human resource professionals—to share their perspectives on generative AI in the classroom. Their answers should impact how education marketers and vendors are designing, marketing and selling their products. “It is critically important that we in higher education embrace and fully engage in generative AI. Clearly, our students are entering a workforce in which they will be expected to work alongside these technologies.... The careers of our graduates and the successful functioning of enterprises that employ them are at stake.” - Ray Schroeder, UPCEA Sr. Fellow