At Student Brands and Barnes and Noble Education we believe that AI can awaken a student’s critical thinking skills, but it should not become a substitute for thinking itself. We have seen firsthand how AI can help students learn. For over six years Student Brands has been harnessing the power of artificial intelligence and machine learning, integrating the technology into Student Brands’ study-aid tools for college students. Our writing tools have used AI and machine learning in familiar ways to help with grammar and sentence construction, to suggest where citations are necessary and to detect plagiarism.