An informal survey from video platform Echo360 found that higher education technology users around the world are hopeful about the potential instructional and learning impacts of generative artificial intelligence and applications like ChatGPT. The company recently polled 550 EchoVideo users across the North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC) regions to explore their awareness of and attitudes toward generative AI in education. More than 66% of global EchoVideo users felt that generative AI technologies have the potential to positively transform learning. That sense of optimism varied by region: In North America, 68% agreed on the potential of generative AI, compared to 61% in EMEA and 83% in APAC.