Recent news, toots, and blogs have been overflowing with Microsoft’s plans to integrate generative AI into its struggling Bing search engine, and Google’s plans to leverage their own technology stack on top of a search engine enhancement called Bard. Of course, the current explosion of new AI-based services is a much broader topic, but search is where the money is,2 and this will determine the developments in the near term. The search wars have begun, we are seeing the opening moves, we can’t tell how this will end, but we can get a better idea where the battlegrounds will be.
