In the past two-and-a-half years, we’ve witnessed a surge in the popularity and prevalence of new digital experiences in the nascent metaverse. There, consumers are transported to a virtual world that mimics real-life experiences using state-of-the-art virtual reality (VR), augmented reality (AR) and more. Beyond the hype and across industries, there is real opportunity and staying power for metaverse capabilities. In fact, Gartner recently named the metaverse one of the top five emerging trends and technologies. The 3D and immersive nature of technology form the basis of the metaverse and unlock new ways of working, communicating, learning, playing and living.
