As many colleges and universities compete for students in a time of declining enrollments, some schools are successfully attracting students with unique majors that help institutions stand out from the crowd. Many institutions increase their course offerings to be more attractive to a greater number of students. However, it often makes schools indistinct from their competitors. As a result, some schools choose to offer majors in areas that other schools do not, such as leadership at the University of Richmond, writing at the University of Iowa, music at Oberlin College, or commercial songwriting at Middle Tennessee State University.
