High-quality digital experience matters to students—a lot. Ninety-six percent of full-time college students rate it as important to their satisfaction, according to research from Accenture. But that priority is at odds with the outdated systems and bureaucracy many students experience on campus. Moving from a friction-filled to a frictionless student experience can help move the needle on retention rates—and not only by lessening student frustration. Here are four ways higher-ed leaders can leverage technology and decision-ready data to deliver on what their students want and expect.
