Sunday, November 13, 2022

How one university quickly created a certificate program that attracted 135,000 participants -- University of South Florida

The University of South Florida in Tampa Bay recently pulled off something remarkable: It conceived, developed, promoted and presented a free online certificate program — Diversity, Equity and Inclusion in the Workplace — in just six months. Even more impressive was the response: 135,000 people from companies and universities across the nation and around the world signed up for the program marketed solely by email, organic social media and word of mouth. Forty-seven percent of students earned a certificate by completing the program — triple the rate of the typical massive open online course.