Self-supervised learning allows a neural network to figure out for itself what matters. The process might be what makes our own brains so successful. Now some computational neuroscientists have begun to explore neural networks that have been trained with little or no human-labeled data. These “self-supervised learning” algorithms have proved enormously successful at modeling human language and, more recently, image recognition. In recent work, computational models of the mammalian visual and auditory systems built using self-supervised learning models have shown a closer correspondence to brain function