According to Susan Hura, chief design officer at Kore.ai, chatbots aren’t all-knowing virtual assistants living on a website that are ready to answer every question at a moment’s notice. While integrating a conversational AI-supported chatbot may seem quick and easy, there are complex intricacies under the hood. A chatbot’s design, she explained, plays a more strategic role than one might think and requires an immense amount of human input to create.
