Thursday, August 4, 2022

Demand for online education is growing. Are providers ready? - Nadine Diaz-Infante, Michael Lazar, Samvitha Ram, and Austin Ray, McKinsey

Interest and participation in online learning continues to grow: 2020 saw record enrollment,1 and universities have launched new online programs to meet this increased demand.2 From doctoral students to lifelong learners, people are increasingly accessing online tools to learn and acquire new skills. Though the increase in demand is undeniable, creating compelling offerings that appeal to prospective students is an ongoing challenge for many providers.  Growing competition in online education suggests providers may need to take bold action. Five strategic moves could help them compete and grow while meeting the needs of learners.