“A digital marketing certificate from one institution means something very different than a digital marketing certificate from another,” Di Lorenzo says. “If I’m someone trying to understand what my next move is regarding my career, I don’t think people are asking ‘what is the value of the credential’ but ‘what am I going to learn?’” Asking employers to invest more in their own employees who need to upskill or reskill is going to show them some of that process. However, the responsibility to ensure there is a return on that investment falls on the institution. Finding a way through the layers of complexity to get a clearer picture of what goes on in higher ed is critical to employers.
