After collecting my thoughts and doing a retrospective of the past seven months, I can say that launching an online academy is one of the most underrated ways to increase your brand equity. Some renowned SaaS brands such as Miro, Intercom, HubSpot and Ahrefs have already tested the e-learning waters. My company, Lokalise, has just recently joined them.Online courses represent a compelling format for comprehensively organizing knowledge, and many brands have not yet tapped into this potential. The reactions we’ve received so far, the word of mouth we’ve generated and the feedback we’ve gathered make me believe that e-learning is a great piece of the business puzzle when it comes to relationship-building and community growth.
