In higher education, we often hear about the need to put the students first. However, we rarely look at student needs from a customer service orientation. An Academic Impressions survey from about decade ago identified that less than 7 percent of colleges rated their customer service as deserving of an A rating. Only about one-third rated their schools as earning a B rating. Some actually said their customer service practices were embarrassing. They identified “cranky clerical folks,” haughty professors, and “clueless student workers.”
https://www.ecampusnews.com/2022/04/12/3-ways-universities-can-work-with-the-student-in-mind/
