A fall 2021 capstone marketing course at the University of Tennessee, Knoxville's Haslam College of Business used virtual reality as a regular delivery modality. Students in an experimental hybrid section of Marketing Strategy attended both face-to-face and remote VR class sessions, while another section was taught entirely face-to-face. Students in the hybrid section used Oculus Quest 2 headsets to attend class via the VR platform Spatial. While both sections achieved the same learning outcomes, the VR class "absorbed the material at a higher level," according to instructor Mark Collins, distinguished lecturer of marketing at Haslam and director of the college's Office of Technology-Enhanced Education.
