We know that colleges are most successful at meeting their enrollment goals when they have the humility to know who they are and which types of prospective students they attract. It’s tempting for schools to emulate elite Ivy League universities in their marketing efforts. In many ways, marketing is about presenting an organization in the best possible light, which involves highlighting strengths and playing down weaknesses. But if that light attracts the wrong potential students, neither party will get the outcome they’re looking for. To maximize enrollment, I suggest taking time to answer these key questions to ensure that marketing efforts are mission-aligned.
https://mindmax.net/ideas/how-mission-aligned-marketing-increases-college-enrollments/
