The footwear and apparel retailer designed Nikeland after its real-life headquarters, and Roblox players can play a range of mini games, such as tag, dodgeball, and the floor is lava. Players can also use the accelerometers in their mobile devices for further game interactivity, such as running or jumping, and pick up Nike-branded items for their avatar in the digital showroom. Nikeland is a free environment on Roblox, and in December, the company will release a Snapchat lens that turns its House of Innovation in New York into an augmented reality version of the space.
