Justin Nguyen, founder, Declassified Media that his company’s platform – which has more than 300,000 students following its content – considers two essential components to better engage students. “If you’re looking to see how you can engage your student audience a little bit better, you should strive for a combination of education and entertainment,” he said. Nguyen stressed that it’s very important for institutions to understand their competition. “Many may think that other universities are the competition. But if you’re creating content online and trying to increase your student engagement from online into on campus activities, your competition is actually the group of individuals who have the most popular videos on YouTube that garner more than 10 million views.
