Colleges throw billions at marketing themselves to attract students - Jon Marcus, Hechinger Report

Among the reasons are a steep ongoing decline in enrollment, made worse by the pandemic, and increasing competition from online providers and others. America’s total number of students has declined by an unprecedented 2.6 million, or 13 percent, over the last decade. Another drop of 15 percent is projected, beginning in the mid-2020s, in the number of prospective college students graduating from high schools.

https://hechingerreport.org/with-competition-up-enrollment-down-colleges-are-spending-billions-on-marketing-and-advertising/