Student retention has been a priority for universities for years, but declining enrollments during the pandemic have led many institutions to amplify their efforts. More than ever, colleges are leveraging technology, support services and campus resources — including tutoring, advising, financial aid and mentorship — to help at-risk students stay in school, thrive academically and have enriching experiences. In fact, 72 percent increased investments in student success technologies during the pandemic, according to a recent EDUCAUSE survey. Colleges are paying special attention to first-generation and low-income students and to those from historically marginalized communities, using data analytics to identify students at risk of dropping out.