The "groundbreaking" national campaign will be led by the nonprofit Ad Council in “close association” with IBM, Apple and the White House, the council said. The ads "will shine a light on how young and working adults can develop the skills in demand for today’s job market," a council spokeswoman said in a written statement, while also seeking to "raise awareness of the wide variety of educational options available, such as coding bootcamps, on-the-job apprenticeships, certifications, associate’s degrees and more."
https://www.insidehighered.com/news/2020/02/24/ad-council-campaign-white-house-task-force-will-tout-alternatives-bachelors-degree
