Too often, colleges have adopted a division-of-labor approach with their recruitment and retention efforts. Colleges need to add a crucial set of competencies to recruiters’ job description—the skills of a retention specialist. “Students get very close to those who recruit them,” said Lisa Bellantuono, director of graduate admissions at George Washington University School of Business, in a phone interview last week. “Then, suddenly, at most colleges, they’re cut-off from someone who knows them and passed on to others who don’t. They become just numbers in the system—totally disconnected.”
https://www.edsurge.com/news/2019-09-18-coupling-recruitment-with-retention-can-drive-up-graduation-rates
