The blurry vision bias is the tendency for most people — including leaders — to think abstractly rather than concretely about the distant future. Leaders might invoke vagaries such as “we aim to impact the world” rather than vivid images like “bring smiles to customers’ faces.” Therefore, most visions are, ironically, not very visionary.
https://knowledge.wharton.upenn.edu/article/company-vision-cant-everyone-see/
