More business schools are offering programs in specialties that can help a candidate stand out in the job market. While applications to business master's degrees decreased slightly from 2017 to 2018, those for more focused programs in management, finance and data analytics increased, although they are far fewer in number than general programs, according to an annual survey by the Graduate Management Admission Council (GMAC).
https://www.educationdive.com/news/4-ways-business-schools-are-changing-to-buck-declining-application-trends/558487/
