How To Separate The AI Hype From Reality - Kimberly A. Whitler, Forbes

For some time, AI has been the “hot” topic among marketers, technologists, and nearly everyone else, receiving an out-sized amount of media attention and buzz. In a discussion with Kipp Bodnar, CMO of HubSpot, a leading growth platform, he indicates that it’s hard for businesses to distinguish between hype and reality. The result is that a lot of companies throw resources at an opportunity that doesn’t materialize. Below are Bodnar’s thoughts on how marketers can distinguish between what’s possible and what’s not. https://www.forbes.com/sites/kimberlywhitler/2019/05/19/how-to-separate-the-ai-hype-from-reality/#39fc42e15d61