How to use chatbots as part of your marketing strategy - Emily Alford, ClickZ

Chatbots have been a pretty big industry buzzword for a few years now. To recap, a chatbot is any computer program that can carry on conversation with humans in a natural, fluid way. In this article, we’ll take an in-depth look at why marketers use chatbots, what they can be used for, and most importantly, four tips for how to make them part of your marketing strategy. https://www.clickz.com/chatbots-part-of-your-marketing-strategy/224275/