Will big brands disrupt higher education? - Daniel Pianko, Carol D’Amico, Tech Crunch

In the years to come, who will hospitality hiring managers trust to credential students: Cornell University or the Four Seasons? Will it be Google or Penn State that sets the standards that determine who qualifies as a good computer programmer? Could GE define competency in aeronautic engineering rather than Vaughn College? Should employers place more value in a fashion credential backed by the editors of Vogue or the Pratt Institute? The formula is simple: Well-structured, branded programs will be superior to an unbranded degree. They will give elite institutions a run for their money. It’s only a matter of time before the U.S. News & World Report rankings are riddled with global brands. https://techcrunch.com/2018/08/28/will-big-brands-disrupt-higher-education/