3 common misconceptions marketers have about Gen Z - Mike O'Brien, ClickZ

Born between 1995 and 2010, Generation Z is projected to make up 40% of all consumers within two years and despite their young ages, they already hold up to $143 billion in direct buying power. They’re heavily involved in many family purchase decisions, in large part because they’re so comfortable with technology. However, they don’t eat and breathe technology as much as we might think. For one, more than two-thirds of Gen Z prefer physical stores to online shopping. https://www.clickz.com/gen-z-common-misconceptions/216497/