Daily updates of news, research and trends by UPCEA
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Monday, April 23, 2018
Why an iTunes Model for Online Learning Is Bad for Educators - Amy Ahearn, EdSurge
Many online learning platforms, such as LinkedIn Learning and MasterClass, are indeed pivoting towards business models that look a lot like subscription-based streaming services Pandora, Spotify or Netflix. Customers can now pay a monthly fee to get access to a library of content. However, just as the iTunes business model is deeply disadvantageous to artists, online learning platforms are now granting online instructors smaller and smaller shares of the revenue as they steer business models in the streaming direction. Data journalist David McCandless calculated it would take over one million plays on Spotify for a solo artist to earn the U.S. monthly minimum wage. We could be pushing online teachers in a similar direction.
https://www.edsurge.com/news/2018-04-03-why-an-itunes-model-for-online-learning-is-bad-for-educators