Where Technology Goes, So Too Must Culture - Heather Chakiris, Evolllution

The shift to a student-centric institutional culture shows many different forms, from changes in curriculum design to shifts in service availability to the improved leveraging of data. From the perspective of students, one major tell that an institution has transitioned to a greater level of student centricity is in the personalization of communications and outreach, and CRMs have a massive role to play here. But the implementation of a tool does not a culture create. In this interview, Heather Chakiris reflects on the benefits CRMs bring to the table when it comes to delivering a personalized experience to learners and shares her thoughts on how the implementation of a CRM system must be accompanied by a broader culture shift to be truly effective. https://evolllution.com/technology/tech-tools-and-resources/where-technology-goes-so-too-must-culture/