Daily updates of news, research and trends by UPCEA
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Thursday, November 2, 2017
Spoiler Alert: Millennials Prefer Digital for All Communications - eMarketer Daily
A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. The study from LivePerson, a provider of cloud-based mobile and online business messaging solutions, surveyed 4,013 internet users ages 18 to 34 in six countries: Australia, Germany, France, Japan, the UK and the US. In the US and the UK, nearly three-quarters of respondents said they were more likely to communicate digitally—whether via email, SMS or social media—rather than in person.
https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677