3 common areas where higher ed recruitment goes wrong - Roger Riddell, Education Dive

With upcoming generations of student populations expected to be smaller than their predecessors, the demographic shift is set to leave colleges and universities competing for fewer students — and increasingly looking beyond their local and regional pools to boost enrollment. As a result, institutions must now bring their A-game when it comes to marketing and recruitment. And while innovations ranging from video chat to virtual reality are making it easier to do that, there’s still plenty of room for even the most forward-thinking to stumble. http://www.educationdive.com/news/3-common-areas-where-higher-ed-recruitment-goes-wrong/504681/