Gallup: Higher Education: Drop the Term "Liberal Arts" - Brandon Busteed, Gallup

The term "liberal arts" no longer works as an effective means of communicating one of higher education's most precious assets. "Liberal" is politically charged, and "arts" has a negative connotation regarding improving graduates' job prospects, which is the main reason why Americans and currently enrolled college students value higher education. Putting the words liberal and arts together is a branding disaster, and the most effective way to save or defend the liberal arts may be to change what we call them. Note, the problem isn't with the substance of a liberal arts education but with the words we use to describe it. http://www.gallup.com/opinion/gallup/216275/higher-education-drop-term-liberal-arts.aspx