Institutions must think broader when utilizing analytics - Roger Riddell, Education Dive

Jack Neill, vice president of client services at HelioCampus and former senior director of analytics at University of Maryland University College, says institutions must think "bigger and broader" when it comes to the possibilities of utilizing analytics. Neill writes that when looking to leverage analytics, institutions should ask questions around whether the students being recruited are those most likely to succeed there, what the patterns around degree completion are and how to improve them, and how students can be segmented into subpopulations for better service. Thinking broader in this manner, according to Neill, can help institutions shine light on potentially expensive blind spots that, despite how well-meaning leaders may be, can sometimes only expand the problem. http://www.educationdive.com/news/institutions-must-think-broader-when-utilizing-analytics/443197/