The University of Chicago Re-Engages Alumni Through Online Learning - Elyse Dupre, DMN

Not every interaction generates an immediate return. Brands often have to engage target audiences multiple times to establish relationships and get them to perform desired actions. Take the University of Chicago, for instance. The school is exploring the benefits of engaging former students through an online learning community to drive donations later down the line. Emily Bembeneck, associate director of pedagogical innovation for the University of Chicago's Graham School, said the school's alumni weren't “super connected” to their alma mater. Bembeneck wanted to re-engage the university's alumni and create an “enduring” learning community that would remind them of the positive experiences they had on campus, which would, ultimately, help the University of Chicago meet its long-term fundraising goals. http://www.dmnews.com/social-media/the-university-of-chicago-re-engages-alumni-through-online-learning/article/655450/