Freakonomics author: 4 ways data could be tricking you - Meris Stansbury, eCampus News

Stephen J. Dubner, Freakonomics co-author, explains why using data to predict future trends is trickier than you may think. When higher ed leaders discuss big data these days, as well as its potential to help predict future trends and, therefore, courses of action, stories about turkey breasts, hand washing and monkey sex don’t also make the rounds; but according to the Freakonomics author, they should. “What people say they feel or say they do versus what they actually do are often two completely different things,” explained Stephen J. Dubner, journalist, author and this year’s Infocomm 2016 Las Vegas keynoter. “And this is what makes the use of data tricky whenever industry looks to it for answers in behavior.” http://www.ecampusnews.com/technologies/freakonomics-data-tricking/