Higher Ed Slow To Shift to Digital Experiences - Dian Schaffhauser, Campus Technology

Public universities could really use some help in sorting out how to use their digital content, technologies and practices to do a better job of interacting with their "customers" — students and families. Likewise, they're making glacially slow progress on meeting the expectations of prospective students. Those findings come out of a sponsored survey that examined the current state of content management practices in higher education. The project was undertaken by Digital Clarity Group (DCG), a consultancy that works with organizations to improve their "customer experiences." https://campustechnology.com/articles/2016/04/28/higher-ed-slow-to-shift-to-digital-experiences.aspx