College Presidents Get Their Own Guide to Social Media - Lee Gardner, Chronicle of Higher Ed

As social media redefine how we communicate, both new and experienced users in colleges' top jobs have to ponder some questions. How should I be representing and promoting my college personally on social media? What do I gain if I do it well? What do I lose if I don’t? And what are the risks of engaging in a forum where a misstep can go viral and embarrass me and my institution? http://chronicle.com/article/College-Presidents-Get-Their/151049/