Keeping Students on Track With a Mobile "Nudge" - Toni Fuhrman, Campus Technology

The University of Washington Tacoma is hoping to improve retention with a daily support message sent to each student's mobile device. Looking for a way to help the "new traditionals" persist from freshman year into succeeding years, UWT turned to a technology that is already ubiquitous to most students: mobile. The institution was the first school to use a personalized mobile support system that uses behavioral interventions to reach out to, engage and support students throughout their college years. The service helps keep students on track by delivering a mobile "nudge", a daily text message that reminds them about quizzes and tests, helps with time, stress, and performance management, and encourages appropriate behavioral responses. http://campustechnology.com/articles/2014/07/17/keeping-students-on-track-with-a-mobile-nudge.aspx