Why you should embrace MOOCs with gusto - Michael Curry, Training Zone

MOOCs can reach mass markets at disruptive price-points where universities only need to charge for assessment, certification or value-added services. This also opens up new market segments for them, such as employers. In addition, technology pioneers such as Google and also mobile operators can contribute to educational infrastructure as part of their strategy to be omnipresent for all technology-enabled consumer interactions. Corporates and employers, including Barclays, Microsoft, O2, can also leverage the opportunity to sponsor, drive and fund initiatives that have a calculated return in terms of brand building and corporate social responsibility whilst professional bodies such as the Association of Accounting Technicians (AAT) and the Institute of Direct and Digital Marketing (IDM), can extend into international markets. Here, these associations can encourage new recruits into a career-long professional journey of learning, development and support. http://www.trainingzone.co.uk/feature/moocs-gusto/187174