The 4 P’s of Student-Centric Marketing - Christina Fleming, Blackboard

Blackboard just wrapped up our largest event of the year, BbWorld, and it was a huge success! One of our favorite presenters was MIT’s Joi Ito, who talked about the 4 P’s of learning: Projects, Passion, Peers, and Play. It really was a fantastic presentation – as a lifelong learner, it struck a chord to think about a world where play and passion were equal to projects and peers. And, as a professional marketer, I appreciated Mr. Ito’s play on the traditional 4 P’s of Marketing. Now a marketing professional in the higher education industry, I am constantly thinking of ways to help schools use technology to reach their primary audience: the student. Here at Blackboard, we believe in the power of using data to help students thrive in their learning environment. That same idea can be applied to the idea of student-centric marketing – leveraging useful information to sharpen a school’s focus on prospective students. So, to continue on the P’s theme, I’m here to offer the 4 P’s of Student-Centric Marketing: http://blog.blackboard.com/the-4-ps-of-student-centric-marketing/