12 Essentials of Prescriptive Analytics for Student Success - Dian Schaffhauser, Campus Technology

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the analysis of historical data to understand what has happened in the past, has matured into predictive analytics, the use historical data to develop models for helping to predict the future. Now, prescriptive analytics takes the prediction and prescribes recommendations or actions to influence what ends up happening in the future. It works by developing business rules that kick into action when certain conditions are present. For example, a prescriptive analytics-driven learning management system could recommend additional material or Web sites to a student with poor performance pertaining to a specific topic. http://campustechnology.com/articles/2014/06/25/12-essentials-of-prescriptive-analytics-for-student-success.aspx