Daily updates of news, research and trends by UPCEA
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Tuesday, March 18, 2014
iPad No Longer the Tablet of the Majority - David Nagel, Campus Technology
According to new research, Apple's iPad line no longer holds a majority share of the tablet market. While the iPad is still the single most popular tablet in the world, its dominance dropped to a mere plurality by the end of last year, losing nearly 17 percentage points, according to market research firm Gartner. In 2012, the iPad line accounted for 52.8 percent of all tablets sold worldwide, with total shipments hitting 61.5 million units. In 2013, that market share dropped to 36 percent, with 70.4 million units shipped. Android tablets came into the mainstream. In 2012, Android tablets held 45.8 percent of the overall tablet market worldwide (53.3 million units). In 2013, that grew to 61.9 percent, with unit shipments more than doubling to 120.9 million.
http://campustechnology.com/articles/2014/03/04/ipad-no-longer-the-tablet-of-the-majority.aspx