Social networking tools are everywhere, and a new study documents which ones are being used (and how prominently they are displayed) on the websites of highly ranked colleges and universities. Facebook is by far the most popular tool, but most colleges are using more than one tool, and appear to have different philosophies, according to the study, in The Journal of College Admission, which is published by the National Association for College Admission Counseling. Of the top 100 colleges and universities as ranked by U.S. News & World Report, 92 make use of social networking on their websites, and the average number of social media sites being used is 3.7. One college is making use of seven social networking services.
http://www.insidehighered.com/news/2012/08/14/study-documents-social-networking-college-websites
