Tuesday, April 3, 2012

Future shocked - Amelia H.C.Ylagan, Business World

Toffler describes structural changes, moving from an agricultural society to an industrial society and then to a "super-industrial society" (later defined in Toffler’s subsequent books as a "knowledge society," a term adopted by economists and sociologists, which has entrenched in common usage.) He defines "future shock" as the psychological state of individuals and entire societies inflicted with "too much change in too short a time." "The accelerated rate of technological and social change leave people disconnected and suffering from ‘shattering stress and disorientation’ -- ‘future shock’… [manifesting in] the majority of social problems." Toffler popularized the term "information overload" (also now commonly used) as one of the components of this debilitating "future shock." [ed. note: Future Shock was written in 1970 - 42 years later we continue to live through the effects predicted by Toffler]