Daily updates of news, research and trends by UPCEA
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Wednesday, March 21, 2012
‘Big Data’ Emerges as Key Theme at South by Southwest Interactive - Jeffrey R. Young, Chronicle of Higher Ed
Companies are increasingly able to follow the digital breadcrumbs users leave behind online, and what they can deduce from those trails can be surprising. Several panels and speakers at this year’s South by Southwest Interactive festival talked about the growing ability to analyze “big data” to shape political campaigns, advertising, and education.