Mark Zuckerberg says the metaverse is the next big computing platform to which people's attention — and dollars — will shift in the coming years. And he wants the newly christened Meta to play a prime role in creating it and turning it into big business. "Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can't possibly represent everything that we're doing today, let alone in the future," Zuckerberg said. Zuckerberg announced the new name, Meta, in a glitzy video presentation that served as an explainer about the metaverse, a futuristic and vaguely defined concept that has become a Silicon Valley buzzword in recent years.