While the higher education business as a whole has had to adjust the way it operates, admissions staff, recruiters, and counselors have had to rethink their approach to connecting with students, as well. Institutions have been overwhelmed with calls from students and teachers struggling to adapt to the new remote reality. This is where automation comes in. Using emerging technologies such as chatbots, digital assistants, and conversational AI interfaces ensures that no student’s question goes unanswered, and it frees up staff to spend more time forging critical one-on-one connections with students in an almost entirely remote landscape.
https://www.ecampusnews.com/2021/01/04/why-its-critical-for-higher-education-to-think-digital/
