Higher education needs to find more effective, efficient ways to educate students, without sacrificing rigor or the human interactions and feedback that lie at the heart of a quality education. And it needs to do this while somehow covering the escalating costs of financial aid, student services, technology, and compliance with government mandates. It is not enough to try to protect and preserve the status quo. Trends that are unsustainable inevitably come to an end. But that need not mean that brick-and-mortar institutions need to be replaced by universities in the cloud. It means that these schools must adapt.